The internet is the answer to everything. We are living in times where the world is at our fingertips. Not thoroughly looking up and researching anything before we buy or sell them is just as uncommon as a blue moon. Now, that is where we come across digital marketing that poses a boon to every business out there, helping them get the advantage of the digital world.
Fortunately, to help us use online or internet marketing in an effective way, leading and growing companies are providing result-oriented and effective digital marketing services.
What is Digital Marketing?
Digital marketing also referred to as Internet marketing can be understood as a means of advertising through digital sources, like search engine optimization, social media, emails, blogs, pay-per-click (PPC), affiliates, mobile marketing, and much more.
This form of marketing has the most amount of potential since we have transitioned into a digital world. The availability of the internet and digital marketing services makes it very feasible for businesses to make it into the marketing world and reach a larger audience. Hence, online platforms are nothing but very powerful assets to your marketing goals and can help you boost your revenues tremendously.
Types of Digital Marketing
- Search Engine Optimization– Optimization of a website in a way that helps it rank higher in the search engine results, hence resulting in more website traffic, is known as search engine optimization.
- Pay-Per-Click– These can be referred to as marketing in terms of advertising on other websites, wherein the advertiser pays the host, for each click on his advertisement.
- Social Media– Using social media platforms, like Facebook, Instagram, Twitter, LinkedIn, etc to advertise your company, can be referred to as social media marketing.
- Content Marketing- This refers to advertising your company goals, in terms of emails, blogs, articles, etc.
Listed below, are a few stats on how Digital Marketing Impacts Netizens
- About 80%- 81% of the users research their intended products online, thoroughly before deciding to purchase.
- Around 70% of the users proceed to purchases through social media references, and
- 57% of the companies have reported purchases through referrals from blogs and websites.
As you see from the above statistics, the user interaction through online platforms is much more engaging, since most of the users purchase their goods online, and has a lot more potential to boost the sales of a company, than offline or traditional modes of marketing.
The reason why users prefer online research is the convenience to compare a larger number of other options, thoroughly, all at their fingertips, rather than walking into stores, and spending a lot of time.
This is nothing but a golden opportunity for companies to extend their reach among such kinds of users and connect with a larger audience while advertising their products.
The Importance of Digital Marketing
Digital Marketing is one of the most powerful methods of marketing. Here’s why:
We live in a digital age, hence Digital Marketing is a must for every business to survive in the industry.
- Digital marketing is booming in the marketing industry and hence needs to be a part of your business, to help you stay in the competition.
- Devising effective strategies of marketing under the guidance of top digital marketing agencies shall be contacted to increase the performance of sales.
- With the use of digital marketing services, products can be advertised in many innovative ways, which engages users in a better way.
- Digital marketing, also poses a great career option, since the requirement for these services is quite high in most upcoming businesses.
Moving on, to the essence of the discussion,
How Powerful Is Digital Marketing For An Online Business?
Whether it is a small business or a huge company, every business looks for effective strategies to increase its economic performance, reach a larger target audience, and boost its sales.
Let us see how Digital Marketing can be a benefit to online businesses:
- Digital marketing helps businesses reach a larger audience, through search engine optimization, pop-up ads, blogs, social media, etc, and increase sales.
- Through digital marketing, the business performance can be easily analyzed, monitored, and reformed according to the necessity. Through online modes, it is easier for companies to compare their performance with others as well, and compete with them.
- Digital marketing is comparatively much more affordable than traditional marketing, and hence is a boon to small businesses and budding entrepreneurs.
- Hiring top digital marketing agencies can help increase business revenue, as they help provide brilliant marketing strategies that can help your business to perform better.
- Most digital marketing techniques do not require huge investments, which is again a boon to small businesses and a feasible option for upcoming entrepreneurs.
- The online presence of any business makes it more of a branded image, than traditional marketing, since most of the users thoroughly research their products before purchase.
How Does Nike Leverage the Digital Marketing Strategies
The success story of Nike, the leading sportswear and other apparel manufacturing company is no less than an example of a brilliant marketing strategy that performed par excellence.
Nike did not adopt any complex strategy or any expensive method to advertise its products. Instead, they used a simple yet effective technique to influence their target audience and increase the purchase rate.
These are three of the most powerful Digital Marketing strategies Nike used for effective marketing of their products:
Connecting with the target audience
The use of emotional content in advertisements worked like an ace card in the sales of Nike products. They established a connection with their users by utilizing emotional stories and taglines and advertisements that made their way into the users’ choices.
Powerful Social Media Establishment
Nike’s presence on social media, the huge number of followers, different kinds of collaborations, and influencer marketing with huge celebrities, made another successful move, by making the branding image of Nike an influential one.
Nike’s Air Jordan and Facebook Messenger collaboration
This collaboration was done using Artificial Intelligence and made it very convenient for the users to connect with the product since Facebook Messenger is very common and popular among their target audience.
And that brings us to the conclusion of how modern digital marketing can be used as a very powerful tool for your business and can work wonders when used the right way.