You have established your startup and now have come to set up your website. A natural progression to the progression of your work, but can you tell how well it’ll do before you have even launched it? No, you can’t. Nobody can. Then the next question is can you tell what the quality of your website is after launching it? Yes, you can. We all can, with the techniques that are employed to ensure website performance.
You will need tools and different methods of measurement. See, you might turn away after reading a few points, believing that you have learned enough or find any more effort to be redundant and a waste of time. Many companies feel the itch to stop after a certain point. They don’t make it big. But what do they stop at?
They unwittingly stop at the thing which would be the deal-breaker—tracking their website performance. How does a salesman know he is doing good? By the considerable number of sales. And how does he know sales went well? He had a record of it, AKA a measure of his performance.
Website traffic is also like sales, and they are more in the line of meta sales. Meaning the more traffic, you have the better sales you are bound to have. Not all the people who visit your website will be buying your product, but ten percent of them. That is a rough estimate, but it works to give you an idea.
Your company, or you to be precise, will be facing an exuberant amount of data when you will first try it out, the amount that makes you faint and your eyes roll in sleep. And if you are a data collecting nerd, keep your hobbies out of this. It’s pointless to collect data with no direction or objective.
Note: “As we are about to dive deep into it, you should make sure your company is well defined and precise, with contingencies if some things are not meant. When the goals are too big, split them in two. Do one half and deal with the other after.“
Speed
When it comes to interacting with anything on the internet, it all boils down to how fast the response is. We are talking about the response time of your website here.
1. Rendering time
To put it in comparison to images, the render time of a website is visually equivalent to image rendering. How fast the visual appears is a crucial component of the speed of your website. Being on the internet doesn’t rely on the processing power of CPUs and GPUs. It works with different variables here. These are, Document Object Model (DOM), which is your text or image which appears on the screen, First Paint (FP), which is when the browser renders everything which was not present on the last screen; and First Contentful Paint (FCP) is the first part of the document to be rendered on the web page.
2. TTFB
TTFB or time to the first byte is the response time of your clicks. You can tell a website has low TTFP when you click, and there is no response. You have low TTFB, and you are not going to convert your audience into new customers; you may even lose your old and loyal customers.
3. Interaction time
Your website is loaded but not the whole of it, other parts are loading, and the parts that the user wants to look into are unresponsive. That sends a negative response to your user, and the javascript on your website needs to work. Only a patient or a needy user will stay on your website.
Tracking
The grind that every good business owner does. Below of its methods;
1. Bounce Rate
This measure tells how long people stay at your website until they eventually leave. This has two ends, high and low. If you are getting low Bounce rates, rejoice, people are staying to read the content or window shopping or hopefully buying. But do you see a high bounce rate? Get it to your SEO to work on it; your audience is leaving without a look.
2. Third-Party Resources
These are good tools that resulted from the laziness of website creators that are too lazy to think up anything new. And in their quest to be sedentary at their job, they add content that makes your website slow. These resources will help you get rid of the baggage that slows your website down.
3. Conversion
To put it into laymen’s conversion is your audience subscribing to mailing lists, newsletters, or using any form to make your website notifications part of their daily life—low conversion rates, fewer people interested. If you have a good manager, they will tell you to inform them of the low or high conversion, they have a goal of high conversion, and they need to work on it to meet their deadlines.
4. Time on Site
Similar to the Bounce rate function, they measure the time people stay on your site. But unlike Bounce Rate, it has a different application. It works as a timer for all the things that they are looking at. The timer comes to a halt when the user leaves or jumps to a different domain.
In conclusion
The techniques listed will be of tremendous help to the one sifting through data. Their job is to categorize data and arrange it in a helpful form; their job is to make it easy for you. Now then, let’s talk about the little caveat you need to be looking out on. These things give you confidence and assurance, good things. But they can be misleading if you look at them the wrong way. Take note, and if you stick to the lead’s number and visitor info, you’ll be in a dangerous position when those numbers grow. As I said initially, your number of customers is ten percent of the traffic you get.
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