A logo serves a purpose. It distinguishes you from competitors and helps build your brand. To truly make an impact, a logo needs to be designed with every aspect in mind. A logo is not just a graphic that sells a product. A graphic design company in Delhi can help to market, connect and make your business a brand by designing an effective logo.
A brand is much more than a logo. It’s the experience you create for your customers, and the promise you make to them about your business. A logo is just one of many elements that makes up a strong brand.
But because logos are so visible, they’re often misunderstood as being synonymous with branding. Here are some things you need to know about both:
What is Your Brand?
A brand is a promise you make to your customers, and it’s what differentiates you from your competitors. It’s what draws people to buy from you instead of someone else. It’s why people remember your company when they’re ready to make another purchase down the road.
What is a Logo?
A logo is one element of your brand—the visual symbol that helps people identify with what it stands for. This can be an icon or symbol, such as Apple’s apple or Nike’s swoosh; it can also be text or words used in tandem with other graphics or images.
What is Logo Design?
Logo design is just one piece of the puzzle when it comes to branding.
The first step in any logo design process is developing a brand voice. This is the foundation for everything you do, from creating your social media copy to writing copy for your website.
Brand voice is who you are as a company and what sets you apart from other companies in your industry. It’s the difference between saying “we’re all about helping people find love” versus “we’re a dating app that helps people find love.”
Brand voice is all about how you want to be perceived, and it needs to be consistent across all of your platforms and materials.
What is the Difference Between Branding and Logo Design?
Branding and logo design are often used interchangeably, but they are two different things. A logo is a visual representation of a company or product that is used to identify it on products, packaging, and promotional materials. A brand is an emotional image that people have of a company or product.
A brand is more than just an image or visual representation; it also encompasses everything that comes with it, including your company’s mission statement and values, its goals for the future, its personality traits (for example if your company has a fun-loving vibe), and any other characteristics that make up its identity as an organization.
A Graphic design company in Delhi should be able to speak for your brand without having to rely on words since it communicates its message through visuals like logos or slogans which are often easier for people to remember than long paragraphs describing what makes your business unique!
The Types of Logo Design
There are three different types of logos: abstract, geometric and pictorial. Abstract logos are made up of symbols that don’t need any context; they’re simple enough that anyone can understand them without any explanation.
Geometric logos use shapes like circles and triangles to create an image that represents your brand values. Then, a graphic design agency in Delhi also uses pictorial logos, and real-life objects like animals or people as their basis for design; these types of logos tend to be more detailed than abstract ones so that people get some sense of what makes your company unique right off the bat!
Logos can be designed in many different styles depending on the type of business they represent: from simple designs like stars or circles which represent simplicity; abstract shapes like triangles which represent stability; animals such as whales
Why Does This Matter?
A graphic design agency in Delhi understands that it is important to distinguish between the two concepts because they are different. A logo is a visual representation of your brand, while branding refers to the overall image that your company offers.
Logo design is one component of branding, but it is not the entire picture. Logo design is part of a larger marketing strategy that includes all elements of how a company presents itself to its customers.
Logo Design and Branding
A logo is meant to be a shorthand symbol for your company or brand. It should be recognizable at first glance and help people remember who you are when they see something related to your business. A good logo has all three elements: simplicity (it can be recognized quickly), consistency (it doesn’t change over time), and uniqueness (it stands out from other brands).
Branding on the other hand involves creating an overall image for your business through every aspect of its communication with customers: advertising campaigns, social media presence, website design and content, product packaging even employee uniforms (or lack thereof).
Logo design is just one cog in the larger wheel that is brand development. It needn’t spell out the full brand identity, nor does it have to be particularly complex. But a logo is still an important component of that brand, and your work can say as much about your ability as a designer as it can about the client’s business.
Ultimately, it’s true that branding is much broader and can encompass many of the same aspects as logo design, but branding simply doesn’t have the same focus.
That is not to say that logos are more important than branding, but there are some very talented designers out there who could benefit from a renewed focus on logos and identity systems.
So, whether you’re designing a logo or branding for your business, be sure you can explain to the client the implications of such an investment, and the impacts and long term strategies it may have.