Real estate is an industry where conversions take effort. Thus, you should get an adequate amount of leads so that chances of conversion increase. But the question is how to get a grip on lead generation.
One of the many channels of lead generation in the real estate industry is creating content for real estate. There are undoubtedly many content techniques, but employing the ones that are best for real estate is essential. So, here are the most effective types of content for the real estate industry that will surely help you elevate your business.
Six Types of Content for Real Estate to Generate Leads
Newsletters
Newsletter content marketing is an excellent way of reminding your customers about you as it is sent on a regular basis, like daily, weekly, or monthly. However, in the case of real estate, the monthly newsletter can be a good option as there will be enough content to publish.
A benefit of newsletter marketing is that you can not only target your previous and present customers but also target potential customers. But how? One of the best ways to collect emails for newsletter marketing is by creating a lead magnet.
So, you can put a digital form on your real estate website where you can ask visitors for their email addresses in exchange for a monthly newsletter.
However, the content in your newsletter should be valuable. In simple terms, it should not only focus on what properties are on sale. There should be other content as well, such as tips to buy a house in a particular locality, mentions of resources and businesses near the locality, and properties that are recently sold with their prices so that the buyer can have a reference.
Email marketing
Now, newsletter marketing is great for your customers about yourself on a monthly basis, but is it all to do? Absolutely not; apart from the newsletter, you should also focus on a content marketing format that can help you reach out to your customers more frequently.
Here comes the email content marketing. Email content for real estate will help you to target the audience in a more personalized manner. Thus, it also requires a little more effort in data collection.
It will help you to transmit information about the properties which are just put on sale. So, rather than waiting for the newsletter to publish, you can send emails to the most potential customers.
What your email content should have is information about the property, nearby shops, malls and other essential businesses, transport connectivity, etc. Along with this, it should also have a clear CTA.
Social media content
Social media platforms are best for targeted content marketing as you can target a local audience or an international audience with the same platform. In the case of real estate, you can target a local audience with social media content. Now, what should be the content? The content can be in many formats, such as infographics, video posts, podcasts, etc.
- Infographics
Infographics are images clubbed with text that is the information about the property. You can create exciting content with infographics by using authentic images of property and information about it.
- Video Posts
Video posts are basically videos of the property that is on sale with you or your employee providing all information about the property as you do when you give a site visit to your customers in person. It is an excellent way to create content for real estate, as you can create a content script that will help you convey all the features and facts of the property.
- Podcasts
Podcasts as a content technique is going viral nowadays. If you get a project to sell more than one property in a society, you can create a podcast show to publish on your social media handles where you can answer the most obvious questions about the property in depth.
Virtual Tours
The concept of virtual tours has risen in recent years when the whole world was affected by Covid. Physical tours undoubtedly can’t be replaced as the client will need a more detailed inspection. But you can use a virtual tour in case the client lives far from the destination. So, you can give your customers a visit to more than one property and sort out properties that they actually like. It will save the time of both parties from going on unnecessary site visits.
Real Estate Website Content
As a real estate business, having a website is a must to enhance your credibility and online presence. But what’s more important is to publish valuable content on your website. The real estate website content has to follow a specific order.
Firstly, there should be a strong byline defining what makes you stand out in just a single line. Moreover, your real-estate website content should also include sections like Why choose us? Past projects, testimonials and many more. Other than that, you must connect all your other content marketing platforms with your website, like social media, email, newsletter subscription, etc.
Blog content
All the above content techniques are basically to directly target your audience with property details and other information. But apart from these types of content for real estate, informational blogs are also a way to content marketing.
In informational blogs, rather than directly advertising the properties and locations, you can focus on sharing your knowledge about how to buy a property and other important topics.
You can publish sales and buyer guides for property holders and potential buyers, how-to guides for floor planning, interior designing and many other things related to real estate.
Bottom Line
In conclusion, creating content for real estate is a great way to generate leads. But one thing you should take care of is creating quality content for real estate. It would be better if you get help from a content writing agency to source content to get expert-led content.
Another important thing when creating and publishing content for real estate is to focus on local SEO. Here, you can hire an SEO agency in Delhi that will provide you with the best local SEO solution. It is important as real estate is an area-bound business.
