The fact that an online presence plays an important role in a business’s growth is known to every business owner and others. Moreover, this is why Google has many metrics to ensure that page ranking is done fairly.
One such metric is called Backlinks, which is a great metric to know about the authoritativeness and trustworthiness of a site. Linking one page to another on the internet is called backlinking.
Backlinking consists of two types of backlinks: Dofollow Backlinks and Nofollow. We will talk about no-follow backlinks and the difference between Dofollow and Nofollow in a while, but first, let’s stick to Dofollow.
Let’s get started!
What do Dofollow Backlinks refer to?
Dofollow backlinks are the backlinks that can be followed by Google’s spiders while crawling a web page.
Is it too technical to understand? Let’s go through it more simply.
Google uses a tech called Spiders to scribble through the new web pages being added to the internet daily. These new web pages contain a lot of data in many forms. One of these is backlinks, which are the links present on a page that redirect to another webpage available on the web.
Ideally, if Google’s spider finds such links while crawling, it will follow the link and see where it’s going. These followable links on a page are called Dofollow Backlinks. But is there any benefit of Dofollow Backlinks? Also, are there links that can’t be followed? If yes, then why? Let’s find out.
What are the benefits of Dofollow Backlinks?
If you have ever read about what is SEO and what factors are considered for SEO, you may know that an off-page and on-page SEO checklist is made for SEOs. While keywords, title tags, and content quality lie in the page SEO checklist, backlinking is one of the most prominent off-page SEO strategies.
The PageRank, which Google uses to identify the ranking of webpages that must be presented to the user for his/her search results, considers many factors to position a webpage in the results. The better your SEO, the closer you will be to the first page of Google’s search results.
Dofollow Backlinks play an essential role in getting you more points in the page rank. It means if your web pages are linked to other web pages on the internet, you will earn backlinks or what is more commonly known as link juice. Dofollow Backlinks tells Google that you are a credible source of information; hence, you get points over your authoritativeness and trustworthiness.
Now, let’s know the difference between Dofollow and Nofollow Backlinks.
What is the difference between Dofollow and Nofollow backlinks?
The answer to “Are there links which can’t be followed?” is yes, and these links are called Nofollow Backlinks. Unlike Dofollow Backlinks, Nofollow Backlinks stop the spider from following the backlinks.
It means that the spider crawling the page will not follow the links present on the page. Hence, this is the difference between Dofollow and Nofollow backlinks. But what is the purpose of Nofollow Backlinks?
Firstly, Nofollow Backlinks informs Google that they do not authorize these links. It is mainly done when the outbound links can’t be trusted. However, Nofollow backlinks are also used for paid links, ads, and user-generated like this in your comment section. So, there is another difference between Dofollow and Nofollow. Lastly, since Dofollow links are uncrawlable, they don’t add value to your page rank even if you get a backlink.
How to create a Dofollow Backlink?
There is nothing to do to create Dofollow backlinks. If you want link juice, you can only create engaging content and hope that someone links your site to theirs without using the “Nofollow” tag, turning a backlink into a Nofollow link. Otherwise, every backlink you get is a Dofollow Backlink.
The same with you. If you link a page on your webpage, it will be considered a Dofollow Backlink, and will fit the site you linked. Ideally, it takes around 3-4 days for Google to recognize a backlink, as it is the time that spiders take to explore and crawl a new page. This is because the amount of uploading on the web is tremendously significant.
However, if you are not generating a lot of traffic and the one who has backlinked you is doing the same as you, it may take more than 3-4 days for the backlink to be counted. Thus, you’ll get the benefit a little late as well.
Hiring an SEO service provider is preferred to create an excellent backlinking strategy. However, if you think you can just create backlinks for yourself and fool Google, don’t attempt that. Otherwise, your site will get into great trouble.
As soon as this metric was launched, unethical things started to happen. So, today, it’s no longer a task for Google to identify the authenticity of a backlink. There are techniques like creating link trees, but that should also only be attempted under the guidance of a rated SEO company in Delhi or other states.
How do you know if links on a page are Dofollow Backlinks?
If you want to know about the links on your website, you can simply check them through your admin page in the CMS. Any link other than whose HTML code carries a “Nofollow” tag is a Dofollow link.
But if you want to know about links on other web pages, such as a link to your site on any other page, you can use tools like Dofollow link checker, MozBar, and Link Analyzer.
To Sum Up
This is what a Dofollow Backlink means and how it differs from Nofollow Backlink. Being an essential PageRank metric, you should always put effort into getting link juice. However, to ensure you don’t get into the unethical stuff for backlinking, you should hire an SEO Service Provider. Also, to get the backlinks naturally, engaging and accurate content is essential, which you should try to outsource from the Best Content writer in Delhi or wherever you are located.
