Websites and blogs are among the most important things when it comes to creating a prominent online presence. However, as you start to grow as a business, your website visitors and blog readers grow as well.
So, at this point, a really important step to take is to work on the consistency of uploading not only content but high-quality content.
However, it can be a task to keep up creating engaging content while trying to manage your core business. Moreover, having in-house content writing and marketing teams can be expensive and time-consuming.
So, what other options do you have? One of the best options here is to outsource content writing services. But why and how? Let’s understand it in this blog.
Why should you outsource Content writing services?
There is not one but many benefits of content outsourcing. From being economical to getting the desired amount of content at the right time, outsourcing Content makes everything about content streamlined. Here are some of the most important benefits of outsourcing content.
- High-Quality Content
When you hire a content writing agency, you can ensure high quality and engaging content as the writers at the agencies know everything about SEO, effective Call To Action, and other important factors which help rank the content. Not only this, but writers at content writing agencies can also write in different content types.
- Consistent Content Production
Based on what industry you are in and how grown up you are, there is a need for different volumes of blogs per week. In some industries where 2-3 blogs are enough, there are places where you need to exceed this limit by up to 6-7 blogs. Outsourcing writing agencies allows you to create to get this much content without compromising its quality. Moreover, many times, you are in need of a lot of words at once, such as working on content types like website content. Thus, there is a need for a considerable amount of content that fulfilling from in-house writers can burden them. So, a content writing agency can better handle such situations.
- Access to Domain Expertise
There are some domains where outsourcing Content is very common. So, writing agencies onboard writers who are well-versed in writing for these industries. It means if you are from an industry where outsourcing content is a trend, you can get an additional benefit by outsourcing content. Moreover, even if you are not from such industries, you can still find agencies versed in your industry’s writing standards.
These are some benefits of outsourcing content, but there are many other benefits as well. Now that you know how beneficial it is to outsource content writing services, let’s see how to do so.
How to outsource content writing services?
To outsource content effectively, you should follow these steps. Following these steps will let you determine the effectiveness of outsourcing content, and which agency is good for you to outsource your content from.
Step 1 – Determine Costs
First, determine the cost of outsourcing content with respect to hiring an in-house content team. To get started, you atleast need three writers to fulfill your need for writing on different content types like blogs, web content, etc. Moreover, the need for writers will increase as you grow. Also, with at least three writers, you’ll need an SEO expert and editor to initiate and finalize the content.
Now, if you compare, you will find out outsourcing is significantly economical, too, when you get quality content from expert writers.
Step 2 – Create your content goals
Content goals are those goals which you have set for your project. It includes determining the quantity of the content, budget, what type of seo you want and many more.
First, ask yourself what type of content you want. Then, move on to establishing a budget for your project. Then, set the weekly goals, that is, the number of word counts or articles you want to be delivered weekly. Then, determine if you need SEO or not, and if yes, then what keywords should you focus on. If you want to inform people about your industry, then industry-specific keywords will be used, and if you want to create awareness about your brand, then branded keywords should be used.
Step 3 – Hire a content writing agency
Once you are done answering all the above questions, you can move on to the hiring stage. The questions you answered above will help you understand what to communicate with the agency when they ask about your needs and budget. But before that, there are some questions to ask your content writing services provider. Here are the 10 questions to ask your writing agency.
- What is your client base?
- What makes your services different from others?
- What are the experiences and expertise?
- Can you provide me with samples of previous work?
- What is engaging content according to you?
- How do you create content to get customer attention?
- What are the other services they offer?
- Do you offer a free trial or sample?
- Do you provide revisions?
- Are their prices negotiable?
These ten questions will help you choose the best content writing agency and eliminate the risk of getting into an unsuccessful relationship. Click here to read why these questions are important to ask.
As you did find the compatible agency for yourself by procuring samples and testing them, you can now move on to the next step.
Step 4 – Create the content calendar
Lastly, create a content calendar to share with your content service provider. It will help you keep track of the progress and any delay if it happens.
This is why and how you should outsource your content. A pro tip here is to enter into a long-term relationship with the content service provider. It is important to avoid wasting time in establishing and communicating your content goals again and again. However, if by any chance you find your tie-up incompatible, try to get rid of it as soon as possible.