According to internet live stats, over 1.98 billion websites exist on the web!
You have launched your website, congratulations!
But what, next?
Some questions may be swirling through your head:
- How to write an effective blog?
- How do I stand tall among tons of bloggers?
- How do I write what others are not writing?
Around 75% of bloggers believe their blogs are successful, as per a study by Orbit Media. They indicate by this that their blog produced some or significant marketing results, which could include financial gain or any other marketing objectives.
If you are a blogger who wants to be part of this list of 75% of bloggers, then believe it or not, success without knowing the golden writing rules might be difficult.
Curious to know about what are these writing rules that can turn out to be gold in your blogs, then you have landed on the right page.
In this blog, you are going to know about 11 Golden writing Rules for Aspiring bloggers.
So, let’s begin!
Golden rules for becoming the finest blogger
Bloggers in today’s scenario are finding means to connect with people at large.
Though, among all featured-rich resources, the best means for connection would be; value-driven content.
Let’s expand our perspective and discuss some important guidelines for budding bloggers to improve their writing skills.
Golden Rule 1 – Strong Headlines are the Content Magnet
Guess what’s the first element that drives readers to your content?
It’s your heading!
According to a 2020 study by SemRush, headlines with 10 to 13 words can generate 1.5 times as many social shares and double as much traffic as those with less than seven words.
Your headline is the first thing that readers will see, so make sure it grabs their attention and entices them to read more. Back in the days of tabloids and newspapers, the lesson was clear. But today, we seem to think our great content speaks for itself.
If said in other words, then your headlines take almost most of the burden to drive traffic.
Strong headlines contain particular information and just enough detail to pique interest without giving away the entire plot.
A strong headline should be clear, concise, and accurately reflect the content of the blog post and help to increase the visibility and reach of your blog post, as it is more likely to be shared and clicked on by readers.
Additionally, headlines that are optimised for search engines can help to improve the visibility of your blog post on search engine results pages and drive more traffic to your website.
Golden rule 2: KISS is the new content pretty
You must have heard of the phrase “KISS”- Keep it short and simple.
“The fugitive convict had swiftly traced the boundaries of the property.”
What do you think, how many people can read this easily?
Well, only a few!
Not everyone can comprehend complicated sentences. If your content is simple and easy to read, the chances are that more people will read it.
It can help your blog post rank well on search engines as they use natural language processing algorithms that can understand easily written content.
Example: Will Taylor, a former journalist turned interior decorator, founded the well-known site Bright Bazaar. His articles cover a variety of topics, including interior design, fashion, NYC Life, and travel.
By using simple language, you can ensure that your blog can be understood by everyone, regardless of their education level or language proficiency.
Golden rule 3: Keep your audience hooked with your Introduction
Before readers scroll, over 57% of page viewing time is consumed above the fold, as per Nielsen Norman Group. Just 17 % of viewers complete the second screen’s worth of content, while only the most devoted viewers go much further.
A reader was persuaded to open on your content by your headline. But you must now convince them to continue reading.
To make your blog work, start with creating an engaging introduction.
In other words, don’t count on your readers to remain around if your introduction doesn’t immediately grab their attention.
The greatest method to keep readers reading is to start with the information that your title promises.
For instance, it’s safe to assume that you want to create better content if you are reading this article. Therefore, this blog acknowledged your difficulty in the opening and stated that the purpose of this post is to assist you in solving it.
Golden rule 4: Provide authentic content to your audience
More authenticity brings more audience!
Being authentic when writing a blog involves sharing your own experiences and opinions, rather than just regurgitating information that can be found elsewhere.
Share personal anecdotes or experiences that are relevant to the topic of your blog post. This can help to make your blog more relatable and engaging for readers.
Be honest and transparent with your readers.
If you’re reviewing a product, don’t be afraid to mention any downsides or negative aspects.
Develop your writing style and voice, rather than trying to mimic someone else’s.
This will help to make your blog unique and more engaging for readers.
Don’t try to be someone else when you write your blog.
- Be true to yourself and your personality, and don’t be afraid to show your perspective and opinions.
- Be honest, funny, and self-deprecating, admit your mistakes, and be truly human. People don’t want to read what robots write.
Of course, you want to be personal without being inappropriate or crossing the line on politics, religion, or anything offensive or polarising.
Connect with and connect with what you share through your writing. Be open to feedback from your readers and be willing to make changes and improvements to your blog based on their suggestions.
Golden rule 5: Don’t hesitate to converse with your reader
Speak directly to your readers!
This will make your blog more relatable and engaging.
According to McKinsey, 71% of customers want firms to provide personalized encounters, and 76% become upset when it doesn’t.
No matter who your target audience is, or if you’re generating content for B2C or B2B, a firm is supposed to be dissatisfied if you get too casual, according to the tested multilingual content marketing techniques.
The purpose of a blog is not to provide enough technical information to make you an expert but to prove that you are an expert, trustworthy and honest person who can solve problems.
Don’t just write technical articles, write lots of reader questions, testimonials, and interesting or funny blogs.
The human mind is built to consume things in the form of stories. The story is how we told history before historians started writing it all down. It’s much easier to remember a story about something than a cold, hard fact about the same thing.
Golden rule 6: Credit Your Sources
This is essential to promote your content worldwide if you have taken information or even a quote from an external source. You must credit that source, which also offers a host of advantages, including:
- Great exposure for any content: Whenever you post your content, simply acknowledge your sources and let them know that you used their materials. There is a chance that they will continue to share through their chosen platforms.
- Supported your assertions: Citing sources in your arguments strengthens them, as you probably learned in English class.
- Gives value to your content: By instantly linking to sources, you give your viewers access to a wider range of information. This gives your material a more actionable appearance.
Golden rule 7: Keywords are the heart of your blog
94.74% of keywords have 10 or fewer monthly searches. 0.0008% of keywords receive more than 100,000 searches per month.
Keywords are one of the main elements when discussing important content creation rules.
This determines the reach and visibility of your blog to your readers and helps your blog rank on the Google Search Engine Rank Page (SERP) as part of your on-page Search Engine Optimization (SEO) strategy.
If you want to succeed in ranking on search engines, you must base your content creation on thorough keyword research.
By concentrating on significant words and phrases, we mean. You can identify phrases and terms in your area that are more frequently searched for by conducting effective keyword research. Additionally, it will give you a summary of some of the most well-liked articles.
Golden rule 8: Break up and makeup using subheadings
It’s time to outline after you’ve completed your research and determined what your audience anticipates from your content.
What is the point of content outlines? Since it enables you to produce more insightful, well-organised content.
Additionally, it enables you to locate reliable sources and data that will support your claims and offer context.
It’s easy! Simply arrange the questions you came up with during your keyword research in a logical manner. As an illustration, the question “What is SEO?” might appear before “Why is SEO important?”
Do you need to make several references in one section? Subdivide those points into parts and use subheadings. The following elements, for example, could be included under the heading “Why is SEO important?”
- The value of organic traffic is enormous.
- Local SEO increases sales
- SEO provides results that last.
Last but not least, look for pertinent outside resources and content that already exists on your website to cite in each segment (and subsection).
Golden rule 9: Focus more specifically on your content
From the heading to the end, each piece of content should have a single, distinct idea.
By using this method, you can create more logical arguments, write the text that flows effortlessly, as well as provide your readers with clear takeaways.
Keep your attention as narrow as you can unless you’re producing a pillar page that serves as the focal point for a discussion of a vast subject. For illustration:
- Bad: How to enhance your marketing
- Better: Improve your small business marketing strategies.
- Best: Social media marketing strategies for SaaS firms
It would be impossible to create a worthwhile piece of writing because your audience might be large enough and everyone has different views towards your content.
You really can’t give suggestions that apply to everyone, whether they are a one-person company or a large corporation.
By focusing more intently, you could offer genuine value on a certain subject.
Golden rule 10: links are the other name of authenticity and authority
Use links to other relevant articles, blog posts, and websites to provide your readers with more information.
Hyperlinks, also known as links, are clickable elements in a digital document or webpage that direct the user to another webpage, document, or specific location within the same web page or document.
They are often underlined and displayed in a different colour than the surrounding text, and when clicked, they take the user to the linked web page or location.
Hyperlinks can be added to the text, images, and other media, and they can be used to provide additional information, resources, or references to the reader.
Example: Online is the best resource for hyperlinks. Links can be found in posts on social media, blogs, web pages, and certain other online sources. With HTML or even other markup languages, you may also make your hyperlinks. One of the best-trusted sites is Wikipedia with more than 6,609,988 authoritative content.
Golden rule 11: Write content specific for your audience
Although it’s not a magic bullet, a quick start may help you hold readers’ interest for longer. You must write with your target reader in mind.
Or, to put it differently, write for a certain group of readers rather than the general public.
It’s similar to the distinction between an article on “excellent content writing” and one on “great writing,” to use a straightforward illustration.
Its common name in the corporate world is a user persona. Conduct thorough research to identify your core user personas.
You can work on content writing pretty easily if you do it in this way.
In conclusion, if you adhere to these 11 Golden writing rules, you’ll up your blogging game and distinguish your material. These suggestions will undoubtedly elevate your writing to a new level, whether it is through emphasising readability, writing with a purpose, or keeping it brief and sweet. So don’t be scared to try new things, keep learning, and never forget the influence of words.