When you publish content online, no person is sitting on the other side of the browser who will make your content reach to the intended users. There are ranking factors that Google uses to rank content based on the user’s search input.
These ranking factors ensure that the user searching online not only interacts with useful content but also gets it on the top always, so it is important for you as a content publisher to optimize your content according to these factors.
Many of these factors are related to SEO alone, so an off-page and on-page SEO checklist is important before content marketing. So, here are the 8 factors to have in your off-page and on-page SEO checklist.
Talking about SEO and not including keywords is not possible. It is the most important on-page SEO factor that affects the page’s ranking. It is important to do extensive keyword research before crafting content. Moreover, to improve your keyword research game, it is best to find an SEO agency in Delhi or wherever you are situated. SEO agencies know the exact method to increase keyword ranking, which would benefit your Content marketing strategy.
One of the most important off-page SEO factors that can help you rise in the online space is backlinking. If your content has enough backlinks, it will increase the chances of that content ranking on top. It is obviously not the only factor, so it doesn’t mean that you can top by focusing on backlinks alone.
Moreover, there’s not a sure short way to build backlinks, as backlinking is mostly done to let the users know the source of information. So, you can focus on creating informative content and choose topics that have the potential to get backlinks from other related blogs.
For example, if you create a blog named “What is SEO?” There is a high chance that you get backlinks from content which are not about “What is SEO?” but it is about something related to SEO.
Mobile friendliness is a factor that was first introduced in 2015. As the internet became easily accessible and smart devices were introduced, it was clear that soon the internet browsing would shift to mobile as well.
That is why, Mobile SEO became important. Now, what exactly is Mobile SEO? Mobile SEO is a little more advanced compared to simple SEO practices.
From the location of the user to the screen size of the Device, all the important aspects are looked at to make your site mobile-friendly.
It basically deals with providing an effortless experience of browsing on a phone where rather than compressing the desktop site on a small screen, the whole site is redesigned for mobile usage.
Content Relevance can be considered the most important factor which helps in topping the Google search results. The reason is also very simple. Google is ultimately working for users to get relevant content that answers what they are looking for. However, the content should not only be relevant to the audience’s question but also be relevant to their intent.
In simple words, if people are searching for “washing machine” but they are not clicking on products but rather they are clicking on “How to Choose” guides type blogs, then the keyword “Washing Machine” will end up showing these guides on top.
So, keeping the content relevant according to the keywords and the intent behind them is important.
Page Speed is not a new factor as it has been there for years. Google has been using it as a ranking factor since 2010 for desktop sites and also introduced it in mobiles in 2018. However, the update is that rather than using the old-school page signals method, page speed is looked at through Core Web Vital. Core web vitality is a metric that defines the user’s experience based on real-world interactions. LCP, FID, and CLS are the three factors that help determine the speed of a page.
Before starting on this one you must know that content freshness is a factor that does not apply to every Content. For instance, if there is a blog about “How to Turn on a Laptop, ” freshness is not required as the method will most likely not change over time.
On the other hand, If someone searches for the best movies, your content should be fresh according to the time the search is made such as the year, month or week.
But it doesn’t mean that the first example has nothing to do with the freshness. If so the blog “How to Turn on a Laptop” is still in trend as it is an evergreen topic, you should refresh the old blog content under a content refresh strategy. It will need you to make any required content changes and SEO changes.
Meta description is an important ranking factor for SEO as it is always considered for generating user snippets. Google’s snippets have become a great way to get organic reach. That is why you should make sure that your meta description strongly tells what the page contains and should also be of an ideal length.
Another important factor to look at on-page SEO is the meta title. It is one of the factors that not only Google, but also your searchers look Directly. For example, a minor low in the page speed is no,t very easy to spot for users, but the title tag is directly visible to the user and becomes a factor that the user considers to choose whether or not to go to this site. The meta title is always engraved in the HTML code of the page, which is why it’s an on-page SEO factor.
These are the eight factors that are very important to include in your on-page SEO checklist. Even though these factors are not new in Google’s overall ranking factors, changes in their algorithms are made from time to time such as page speed, which is not calculated based on CWV. So, if you hire an SEO agency in Delhi, it will help you to keep yourself up to date with the newest trends in SEO.